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Kayty Kayty
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6 years ago
In order to determine which of two advertising campaigns is more effective, a company chooses to implement one campaign in one geographic area, and the other campaign in a different geographic area. Sales in the two areas are then monitored and compared. What would be the best name for this kind of marketing research project?
A) valid research
B) experimental research
C) sampling research
D) an observational study
E) comparative research
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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Kayty Author
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#2
5 years ago
I am very thankful that you are my tutor Slight Smile
THINK Marketing, First Canadian Edition (Tuckwell)
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