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Blockbuster records more than 14 million transactions per week. In order to use this large amount of ...

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Blockbuster records more than 14 million transactions per week. In order to use this large amount of ...

Blockbuster records more than 14 million transactions per week. In order to use this large amount of data most effectively, this company would be best to invest in software to help it sift through the information and uncover patterns of consumer behaviour. What is the name for the process of analyzing their data in this manner?
A) data retrieval
B) data correlation analysis
C) data patterning
D) data selection analysis
E) data mining

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THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

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Kayty Author

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Amazing!

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THINK Marketing, First Canadian Edition (Tuckwell)

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