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alperkilic alperkilic
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7 years ago
What is the major drawback of using a focus group for collecting research data on customers purchase motives?
A) The moderator must be relied on to stimulate a reasonable discussion.
B) Focus groups are poor at ascertaining psychological motives.
C) This research format is invalid.
D) The data may not be reliable because of the small sample size.
E) The cost is excessive compared with quantitative research.
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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RainbowRisingRainbowRising
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7 years ago
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alperkilic Author
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7 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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Correct Slight Smile TY
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