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Fade05 Fade05
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Provide a definition for "derived demand" and "joint demand." Describe an example for each of these terms.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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RainbowRisingRainbowRising
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Derived demand: demand for products sold in the business-to-business market that is actually derived from consumer demand, or demand ultimately created by the final user eg. if consumers purchase smaller, more fuel efficient cars, there will be greater demand for parts to service for small cars.

Joint demand: this occurs when industrial products can be used only in conjunction with others—when the production and marketing of one product is dependent on another. eg. coffee beans, can, label, plastic lid etc. to assembled canned coffee.
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Fade05 Author
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6 years ago
This helped my grade so much Perfect
Transonic
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Just got PERFECT on my quiz
aricketts6@
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Brilliant ツ
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