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Home Q & A Board Other Fields Homework Help Business Marketing
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Fade05 Fade05
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6 years ago
Which of the following statements is true of the B2B market when compared to the consumer market?
A) The number of buyers is smaller in the B2B market.
B) The frequency of purchases is greater in the B2B market.
C) Personal selling is less important in the B2B market.
D) Products sold tend to be less complex in the B2B market.
E) Channels tend to be less direct in the B2B market.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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6 years ago
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Fade05 Author
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#2
6 years ago
CORRECT
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