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Fade05 Fade05
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6 years ago
What is a database-driven marketing system that tracks a consumer’s behaviour to determine his or her interests and then serves ads to that person relevant to those interests called?
A) mass customization
B) niche targeting
C) direct marketing
D) niche marketing
E) behavioural targeting
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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RainbowRisingRainbowRising
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