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Fade05 Fade05
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7 years ago
Nike has introduced an online store which allows customers to design their own shoes, selecting colours, styles, and even providing for personalized messages to be included in the stitching.  This is an example of
A) behavioural targeting.
B) mass customization.
C) market segmentation.
D) mass marketing.
E) target market profiling.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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BlueFusionBlueFusion
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7 years ago
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