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Kayty Kayty
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6 years ago
“Coke is it,” and “Can’t beat the real thing,” are examples of Coke’s successful marketing communications to support their brand leadership positioning.
A) True
B) False
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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BlueFusionBlueFusion
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Kayty Author
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#2
5 years ago
Thank you. You’re so helpful
THINK Marketing, First Canadian Edition (Tuckwell)
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