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Kayty Kayty
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Posts: 1072
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6 years ago
The “Pepsi Challenge”, where non-believers were challenged to a taste test, is a classic example of a head-on positioning attempt by a brand challenger.
A) True
B) False
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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THINK Marketing, First Canadian Edition (Tuckwell)
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BlueFusionBlueFusion
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6 years ago
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Kayty Author
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6 years ago
Thanks for your help!!
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Brilliant
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2 hours ago
Helped a lot
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