The "Pepsi Challenge" campaign is a classic example of

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6 years ago

The "Pepsi Challenge" campaign is a classic example of

The "Pepsi Challenge" campaign is a classic example of
A) lifestyle positioning
B) brand-leadership positioning
C) product-differentiation positioning
D) head-on positioning
E) competitive positioning

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Canadian Advertising in Action

Edition: 11^th

Author: Tuckwell

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Tuckwell, Canadian Advertising in Action, 11e

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Timmy Author

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6 years ago

this is exactly what I needed

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