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alperkilic alperkilic
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6 years ago
What is the relationship between corporate plans and marketing plans?
A) corporate plans guide marketing plans
B) marketing is an offshoot of the corporate plan
C) corporate plans give the tactical details for marketing plans
D) marketing plans direct corporate plans
E) corporate plans give the strategic and tactical elements of marketing plans
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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RainbowRisingRainbowRising
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6 years ago
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alperkilic Author
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5 years ago
Appreciate this!
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