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Kayty Kayty
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6 years ago
What is the best definition of a product in the “total product concept”?
A) tangible goods that can be purchased to satisfy a consumer need.
B) the total sum of a firm's manufacturing capability.
C) all elements of the marketing mix.
D) a bundle of tangible and intangible benefits that a buyer receives in exchange for money or other considerations.
E) a physical item with related features that provides utility to the buyer.
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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6 years ago
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Kayty Author
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#2
5 years ago
Thank you. You’re so helpful
THINK Marketing, First Canadian Edition (Tuckwell)
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