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Kayty Kayty
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7 years ago
Jennifer's favorite brand of fruit juice is out-of-stock at the grocery store. Instead of purchasing a similar competitor's product, she goes without. For Jennifer, this product is in the ________ stage.
A) brand dominance
B) brand equity
C) brand insistence
D) brand preference
E) brand loyalty
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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Kayty Author
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