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alperkilic alperkilic
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Posts: 1076
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7 years ago
Which of the following statements about the trends in managing products is correct?
A) Brand management is replacing category management as the preferred structure.
B) The trend is to separate various organizational structures.
C) There is a trend toward customer centric management structures.
D) There is a trend toward the brand management system.
E) There is a trend toward direct marketing.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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7 years ago
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alperkilic Author
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6 years ago
Correct again Happy Dummy
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