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alperkilic alperkilic
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6 years ago
The Cheerios' product line has been extended from its basic product to Honey Nut Cheerios, Apple Cinnamon Cheerios, Multi-grain Cheerios, and Frosted Cheerios. This is an example of
A) sequential marketing.
B) brand evolution.
C) product penetration.
D) product overload.
E) product stretching.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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RainbowRisingRainbowRising
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6 years ago
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