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Home Q & A Board Other Fields Homework Help Business Marketing
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alperkilic alperkilic
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6 years ago
As the product manager for a cereal line, you have been told that maximizing ROI is to be your primary objective when setting prices.  Which of the following will you apply?
A) profit maximization
B) backward pricing
C) sales volume maximization
D) price fixing
E) competitive pricing
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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6 years ago
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alperkilic Author
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#2
5 years ago
Correct again Happy Dummy
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