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Fade05 Fade05
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6 years ago
Just before the winter holiday season, a grocery store has an in-store special on dried onion soup mix used for making snack dips. The price is 99¢ for 2 packets. This pricing policy is designed to
A) extend the product's life cycle.
B) increase the profit margin on the product.
C) encourage multi-unit purchases.
D) increase store traffic.
E) reduce the price of the market leader.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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Fade05 Author
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#2
6 years ago
CORRECT
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