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Kayty Kayty
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6 years ago
The number of intermediaries or levels in the channel of distribution is referred to as
A) channel length.
B) multi-channeling.
C) channel width.
D) channel depth.
E) vertical integration.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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