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Kayty Kayty
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6 years ago
Which of the following represents the most direct distribution channel?
A) A consumer purchases Nike running shoes from the Nike retailer at the local outlet mall.
B) The manufacturer sells to an online intermediary who sells to consumers via the internet.
C) An agent who represents many manufacturers sells product to a retailer for sale to consumers.
D) An importer purchases from a manufacturer, sells to a wholesaler, who sells to a retailer.
E) A final user purchases from a company website.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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6 years ago
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