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alperkilic alperkilic
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6 years ago
A manufacturer is forced to outsource production to a lower labour cost country due to pressure from the retailer to keep prices down or lose this business.  This is referred to as
A) vertical conflict.
B) rationalization.
C) retailer power syndrome.
D) selective distribution.
E) horizontal conflict.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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BlueFusionBlueFusion
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alperkilic Author
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#2
5 years ago
TY Happy Dummy
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