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alperkilic alperkilic
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7 years ago
Which of the following is the most important benefit of an integrated marketing communications strategy?
A) To use database marketing with more traditional forms of marketing communications.
B) To make sure activities are coordinated.
C) To communicate efficiently and enhance managers' accountability.
D) To look for new and better ways of communicating with customers.
E) To maximize impact with a unified program.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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7 years ago
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alperkilic Author
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7 years ago
Helped a lot
Lourd Jenkins
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Yesterday
Just got PERFECT on my quiz
GeorgeNeist
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2 hours ago
Thanks for your help!!
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