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Home Q & A Board Other Fields Homework Help Business Marketing
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alperkilic alperkilic
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6 years ago
What is the main risk of using celebrity endorsement for the appeal?
A) Disconnect with the message
B) Depends on the ongoing good image of the celebrity
C) Too arbitrary
D) Not all the target will like the celebrity selected
E) Indirect
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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alperkilic Author
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#2
5 years ago
TY Happy Dummy
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