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Fade05 Fade05
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7 years ago
Why does a comparative advertising campaign present an element of risk for the initiator?
A) The initiator must be prepared to support its claim with market research.
B) The competitor's counter claim will not be monitored as closely.
C) The initiator must be prepared financially to extend the comparison battle.
D) The initiator must pay more than the standard rates for this type of advertising.
E) The initiator is not allowed to mention the competition in the advertisement.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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Fade05 Author
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7 years ago
Thanks
foxrcng11
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Yesterday
this is exactly what I needed
Mkersey12
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2 hours ago
Thank you, thank you, thank you!
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