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Home Q & A Board Other Fields Homework Help Business Marketing
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S_leve3 S_leve3
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9 years ago
Comparative advertising works best when ________.
A) it elicits cognitive and behavioral motivations simultaneously
B) the firm is trying to minimize brand dilution
C) consumers are processing advertising in a detailed, analytical mode
D) it elicits affective motivation, followed by cognitive motivation
E) the advertising message uses negative fear appeals
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milestone23milestone23
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9 years ago
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