Top Posters
Since Sunday
I
3
p
2
w
2
y
2
J
2
Q
2
r
2
o
2
e
2
j
2
d
2
T
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Fade05 Fade05
wrote...
Go to Answer
Posts: 1021
Rep: 4 0
7 years ago
Continuity refers to
A) the relationship between reach and frequency.
B) total exposure to all households in a given market.
C) the identification of priority markets in a media schedule.
D) the number of times an individual sees or hears a message.
E) the length of time required to ensure a particular medium affects a target market.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
Read 72 times
2 Replies
Replies
Answer verified by a subject expert
Lucas_RiverPlaLucas_RiverPla
wrote...
#1
Top Poster
Posts: 664
Rep: 21 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Fade05 Author
wrote...
#2
6 years ago
RIGHT AGAIN
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1728 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Related Images
  
 118
  
 314
  
 355
Your Opinion
Who will win the 2024 president election?
Votes: 119
Closes: November 4
Previous poll results: What's your favorite math subject?