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alperkilic alperkilic
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7 years ago
CIBC sponsors the annual "Run for the Cure", a national fundraising event for the Canadian Breast Cancer Foundation. This sponsorship is a form of
A) media relations
B) advocacy advertising
C) corporate advertising
D) buzz marketing
E) publicity generation
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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alperkilic Author
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#2
6 years ago
Appreciate this!
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