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alperkilic alperkilic
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6 years ago
Toby Keith, a leading country music singer, opens his concert with a music video which features him in a high speed chase with aliens. He eventually out-powers their spaceship all as result of the power of the Ford Super Duty truck that he is driving. The truck then breaks through onto the stage and remains a prominent prop for the remainder of the concert. Ford has engaged
A) prospecting.
B) venue sponsorship.
C) an entertainment sponsorship.
D) celebrity marketing.
E) a sports sponsorship.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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6 years ago
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Thnks
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4 years ago
thanks
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