Top Posters
Since Sunday
G
4
K
3
m
2
c
2
r
2
p
2
s
2
s
2
b
2
c
2
R
2
c
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
bongua185 bongua185
wrote...
Go to Answer
Posts: 1007
Rep: 0 0
6 years ago
When a new music store distributes literature and free key chains at a music concert at the local baseball stadium, the retailer is engaging in:
A) lifestyle marketing.
B) buzz marketing.
C) a sponsorship program.
D) public relations' activities.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 111 times
1 Reply
Replies
Answer verified by a subject expert
maficamafica
wrote...
#1
Top Poster
Posts: 773
Rep: 3 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

bongua185 Author
wrote...

6 years ago
Good timing, thanks!
Ifekwunigwe
wrote...

Yesterday
Correct Slight Smile TY
Mkersey12
wrote...

2 hours ago
You make an excellent tutor!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  853 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 428
  
 1217
  
 1066
Your Opinion
Do you believe in global warming?
Votes: 423
Previous poll results: Do you trust social media networks with protecting your privacy?