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bongua185 bongua185
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6 years ago
When a new music store distributes literature and free key chains at a music concert at the local baseball stadium, the retailer is engaging in:
A) lifestyle marketing.
B) buzz marketing.
C) a sponsorship program.
D) public relations' activities.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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maficamafica
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