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Rgary Rgary
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7 years ago
Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes she wears. Easy Spirit is hoping the singer's fans view her as a ________.
a. steward
b. status symbol
c. heuristic
d. reference group
e. microculture
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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Rgary Author
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#2
6 years ago
this helped me and my study group immensely
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