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Fade05 Fade05
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7 years ago
General Mills and PepsiCo Inc. formed a company in Europe to market snack foods. This company is 60% controlled by PepsiCo and 40% by General Mills. This is an example of
A) licensing.
B) a direct investment.
C) international franchising.
D) a joint venture.
E) contract manufacturing.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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7 years ago
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