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alperkilic alperkilic
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6 years ago
What is Philips’ new theme line “Sense and simplicity” is an example of?
A) a movement toward globalization in the advertising Industry
B) a corporate branding strategy
C) a message than can be easily tailored globally
D) a message that would not likely offend any culture
E) a targeted advertising strategy
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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6 years ago
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alperkilic Author
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#2
5 years ago
TY Happy Dummy
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