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silverwing silverwing
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6 years ago
Which of the following is NOT true regarding the steps in the marketing research process?
A) Not all studies use all steps in the marketing research process.
B) There is nothing sacred about the number of steps in the research process as proposed by your authors.
C) The steps in the textbook are universally accepted and are adopted by the Canadian Marketing Association.
D) One of the steps in the marketing research process is defining the problem.
E) The last step in the marketing research process is preparing and presenting a final research report.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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6 years ago
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silverwing Author
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6 years ago
Tough marketing course made easy by you
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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