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silverwing silverwing
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6 years ago
D.E.C.I.D.E. Research conducted a study where participants to determine how consumers decide which restaurant to go to for dinner.  Participants were then asked to verbalize everything they would consider in making the decision. Which qualitative technique was being used?
A) depth interview
B) protocol analysis
C) probing question survey
D) role-playing activity
E) ethnographic research
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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6 years ago
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silverwing Author
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You make an excellent tutor!
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