Recent Posts • Latest Topics • Unanswered Questions

Reader's Digest conducts an annual survey across 18 different European countries and asks ...

silverwing

wrote...

Go to Answer

Posts: 1021

Rep:

6 years ago

Reader's Digest conducts an annual survey across 18 different European countries and asks ...

Reader's Digest conducts an annual survey across 18 different European countries and asks respondents to rate brands across 30 product categories. The questions ask the consumers to rate the brands from 1 to 5 on each of the following: quality, value, strong image, and understanding consumer needs. This is an example of a(n):
A) anchored scale.
B) unanchored scale.
C) summated scale.
D) stapel scale.
E) graphic intensity scale.

Textbook

Basic Marketing Research: Using Microsoft Excel Data Analysis

Edition: 1^st

Authors: Burns, Bush, Nash

Read 56 times

1 Reply

Report

Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)

Replies

Answer verified by a subject expert

wap042

wrote...

Posts: 457

Rep:

6 years ago

More solutions for this book are available here

Report

Related Topics

silverwing Author

wrote...

6 years ago

This helped my grade so much Perfect

einstein

wrote...

Yesterday

This site is awesome

jaray75

wrote...

2 hours ago

I appreciate what you did here, answered it right Smiling Face with Open Mouth

New Topic

Quick Reply

Explore

Post your homework questions and get free online help from our incredible volunteers

1213 People Browsing

Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook

Live Chat

Related Images

772

225

Your Opinion

Previous poll results: Which of the following is the best resource to supplement your studies:

The Toxic Skin and Fungi Defense

It's sore throat season, why does my mucus have red spots?

Bonobos, Chimpanzees, and the 98% DNA Link

Strange Ingredients Lurking in Doritos Chips

Courses by Biology Forums

Ready to ask a question on Biology Forums? Try it out

Join Our Community

Biology Forums - Study Force is a free online homework help service catered towards college and high school students. Get homework help and answers to your toughest questions in biology, chemistry, physics, mathematics, engineering, accounting, business, humanities, and more. Master your assignments quickly with thousands of step-by-step solutions to countless textbook questions asked and answered by our members. If we don't have your question, don't worry. You can ask any homework question and get expert homework help in as little as two hours.

Our extensive online study community is made up of college and high school students, teachers, professors, parents and subject enthusiasts who contribute to our vast collection of study resources: textbook solutions, study guides, practice tests, practice problems, lecture notes, equation sheets and more. With our help, your homework will never be the same!

Join for free today

How is Biology Forums - Study Force different than tutoring?

Home Search Q & A Board Gallery Resource Library Blog Dictionary Chat	Quick Links Start a Topic Latest Topics Unanswered Questions Courses Study Tools Browse by Textbook	Social Facebook YouTube Community Stats Who's Online Trending Staff	Help About Us Take the Tour Study Tips Posting Guidelines Terms and Policies Contact Us
Biology Forums - Study Force © 2010-2024 \| Powered by SMF \| SMF © 2015, Simple Machines \| Sitemap Biology-Forums.com is not affiliated with any publisher. Book covers, title and author names appear for reference only.