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silverwing silverwing
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Posts: 1021
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6 years ago
Rick Irizarry of Irizarry Insurance Company is conducting a survey of potential customers. One of his questions asks how much customers would be willing to pay in annual premium for a $100,000 life insurance policy.
   Check appropriate category:
   ___ $1 to $10 month
   ___ $11 to $20 month
   ___ $21 to $30 month
   ___ $31 to $40 month
   ___ $41 to $50 month

Rick should consider the level of the measurement scale to be:
A) nominal
B) ordinal
C) interval
D) ratio
E) aided
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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#1
Posts: 457
Rep: 8 0
6 years ago
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silverwing Author
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6 years ago
Thanks
sadiewolf
wrote...

Yesterday
Brilliant ツ
erimis
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2 hours ago
Good timing, thanks!
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