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silverwing silverwing
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6 years ago
Which of the following is NOT true of leading questions?
A) include the answer in the question
B) use preceding questions to set up assumptions in the mind of the respondent
C) use “logic” to steer the respondent to an answer
D) worded to give the respondent an expectation as to the answer
E) help the respondent respond in an unbiased manner
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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6 years ago
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silverwing Author
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#2
6 years ago
Such an amazing website, you guys helped me out so much throughout the semester

Cheers
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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