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silverwing silverwing
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6 years ago
Which of the following best describes data coding?
A) the creation of a computer file that holds the raw data taken from all of the questionnaires deemed suitable for analysis
B) identification of computer code values that pertain to the possible responses for each question on the questionnaire
C) identification of all the variable names and code numbers associated with each possible response to each question making up the dataset
D) raw data arranged in columns representing answers to various questions and in rows representing each respondent or case
E) using codes to represent responses of respondents who have been promised anonymity
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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stud_flerstud_fler
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6 years ago
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silverwing Author
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6 years ago
You make an excellent tutor!
big_larry_samp
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Thank you, thank you, thank you!
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This site is awesome
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