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mobious74 mobious74
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6 years ago
Penetration pricing involves
A) setting an initial high price to cover new product costs and generate a profit.
B) setting prices in uneven dollar amounts.
C) taking advantage of the fact that consumers do not always respond rationally to stated prices.
D) setting an initial low price to establish a new product in the market.
E) setting a limited number of prices for certain categories of products.
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
Authors:
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