List and briefly describe each of the five possible types of channel members.

HIsPoCratiC

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6 years ago

List and briefly describe each of the five possible types of channel members.

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Business Essentials, Canadian Edition

Edition: 8^th

Authors: Ebert, Griffin, Starke, Dracopoulos

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MrEdd

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6 years ago

The five possible types of channel members are manufacturers (who produce the product or service), agents/brokers (who serve as sales and merchandising arms for producers who do not have their own salesforces), wholesalers (who sell products to other businesses for resale to final consumers), retailers (who sell products to consumers), and end users (the consumers who buy the products).

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HIsPoCratiC Author

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5 years ago

Good answer!

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