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mobious74 mobious74
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6 years ago
Superior Stereo Systems, a cutting-edge manufacturer of stereo speakers, sells the popular Superior V model and recently introduced the Superior VI, a brand-new speaker technology. In the past, Superior sold all speakers directly to retailers. The firm was recently approached by a wholesaler who would like to carry its line of products. The company's marketing manager, Deanna Thorpe, is not sure working through a wholesaler will be worthwhile. In fact, Deanna suspects that online sales would simplify marketing channels, cut costs, and improve profits for Superior. Why might Superior wish to use a wholesaler rather than selling directly to retailers?
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Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
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CavenCaven
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This site is awesome
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Good timing, thanks!
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