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goji.go goji.go
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10 years ago
The blue Tiffany & Co. box is an example of which purpose of packaging?
A) to contain and protect the product
B) to facilitate use and convenience
C) to be environmentally friendly
D) to promote the product
E) to provide portion control
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Diesel
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bbb
wrote...
#1
10 years ago
D) Getting the consumer to notice a product and pick it up from crowded shelves is extremely important. The package design, shape, color, and texture all influence buyers' perceptions and buying behavior. Luxury items such as jewelry or high-end cosmetics typically package their products to create an impression of extravagance, sophistication, and exclusiveness. The little blue box from Tiffany & Co. is an example of an iconic package that promotes both a brand and a lifestyle.
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goji.go Authorgoji.go
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10 years ago
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