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goji.go goji.go
wrote...
Posts: 5977
10 years ago
In order for customers to acquire a total product offering, they must offer the ________.
A) distribution or place
B) product
C) promotion
D) price
E) perception
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2 Replies
Diesel
Replies
bbb
wrote...
10 years ago
D) Price is what must be given up in order to acquire a total product offering. Price is the only revenue-generating component of the marketing mix. Product, promotion, and distribution strategies are all cost components.
Answer accepted by topic starter
goji.go Authorgoji.go
wrote...
Top Poster
Posts: 5977
10 years ago
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