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Home Q & A Board Other Fields Homework Help Business Marketing
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goji.go goji.go
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11 years ago
The first step in the marketing process is to ________.
A) conduct market research
B) identify an unfilled market need
C) determine costs in relation to potential benefits of the product
D) establish brand recognition
E) nurture good customer relationships
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Diesel
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bbb
wrote...
#1
11 years ago
THE ANSWER IS B. Before a company can begin to develop a profitable business, an unfilled market need must be identified. There is no point in conducting market research or determining the costs of a product in relation to its potential benefits, nor is there a purpose for establishing brand recognition if the company does not know that the market has a need that can be met with its product.
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goji.go Authorgoji.go
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11 years ago
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Diesel

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