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marko355 marko355
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6 years ago
What guidelines should be remembered when developing the subject line of your AIDA message that uses the indirect approach and is delivered by memo or email? Rewrite the following email subject line following these guidelines: “Rejection of your proposal for a four-day workweek”
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Living Democracy, 2014 Elections and Updates Edition

Living Democracy, 2014 Elections and Updates Edition


Edition: 4th
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6 years ago
When your AIDA message uses the indirect approach and is delivered by memo or email, keep in mind that your subject line usually catches your reader’s eye first. Your challenge is to make it interesting and relevant enough to capture the reader’s attention without revealing your main idea. If you put your request in the subject line, you’re likely to get a quick “no” before you’ve had a chance to present your arguments. Therefore, the above line can be rewritten as: “Decision on four-day workweek proposal.”
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