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A company's product development strategy

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A company's product development strategy

A company's product development strategy
A) defines the set of customer needs that it seeks to satisfy through its products and services.
B) specifies the portfolio of new products that it will try to develop.
C) specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
D) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

Textbook

Supply Chain Management: Strategy, Planning, and Operation

Edition: 6^th

Authors: Chopra, Meindl

Read 77 times

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Maxsis Author

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6 years ago

So ready for my quiz now Happy Dummy

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