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McArgent McArgent
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6 years ago
In reaching today's multi-tasking consumer who is active in several media at the same time, advertisers must consider
A) the impact of PVRs on television viewing
B) developing a stronger billboard presence
C) placing messages at a time and place where the consumer is engaged
D) embedding product messages into the scripts of TV shows
E) increasing the media placement budget
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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vfloydvfloyd
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6 years ago
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McArgent Author
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#2
6 years ago
Wow, great answer
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