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McArgent McArgent
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6 years ago
In reaching today's multi-tasking consumer who is active in several media at the same time, advertisers must consider
A) the impact of PVRs on television viewing
B) developing a stronger billboard presence
C) placing messages at a time and place where the consumer is engaged
D) embedding product messages into the scripts of TV shows
E) increasing the media placement budget
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Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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vfloydvfloyd
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McArgent Author
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#2
5 years ago
Wow, great answer
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