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Timmy Timmy
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Posts: 540
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5 years ago
TD Canada Trust appeals to the LGBT market because the bank wants to
A) change attitudes of the gay community
B) appeal to the needs of a large untapped market
C) reduce their media spending
D) change attitudes of their current customers
E) reposition their brand
Textbook 

Canadian Advertising in Action


Edition: 11th
Author:
Read 152 times
5 Replies
Tuckwell, Canadian Advertising in Action, 11e
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vfloydvfloyd
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Posts: 516
5 years ago
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B

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