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Timmy Timmy
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6 years ago
Customers that are less loyal (brand switchers) can be retained by
   A) use of coupons to motivate them to buy the product again
   B) offering free loyalty program memberships
   C) reminding them of the unique features of the product
   D) using celebrity endorsements
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e
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vfloydvfloyd
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6 years ago
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