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McArgent McArgent
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Posts: 790
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6 years ago
One of the dangers of using humorous appeals is that
A) the humour gets more attention than the product
B) the client dislikes clever campaigns
C) high frequency of exposure is required for effectiveness
D) competitors do not use humour
E) benefits are presented in a light-hearted manner
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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MrDeeMrDee
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#1
Posts: 378
Rep: 11 0
6 years ago
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McArgent Author
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6 years ago
Thank you, thank you, thank you!
zsc999
wrote...

Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
jmelchor77
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2 hours ago
Smart ... Thanks!
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