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Mari-chi Mari-chi
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6 years ago
Once a product’s primary benefit is identified
A)   it should become the focal point of the advertising message
B)   it defines the financial resources that are justified for the campaign
C)   it determines all qualitative communications objectives
D)   it outlines the roles of both the agency and the client
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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GagusGagus
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#1
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6 years ago
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Mari-chi Author
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6 years ago
Helped a lot
shimyshiguy
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Yesterday
Brilliant ツ
cartoon
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2 hours ago
Thanks
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